Here’s a nice concept. Come out with a line of consumer electronics that are ridiculously simple to install and use. No Geek Required products include a wireless router that simply installs in one minute, and a video to DVD dubbing system that’s ready to go in no time. Instant productivity, no heavy lifting, easier for the store and for you. I guess that’s why you’ll soon see their product line in places like Target and WalMart. For a little company just starting out, that’s a big deal.
nogeek