Dot-Your Name Here!
ICANN, the governing board that manages the Internet, has approved the use of new Generic Top-Level Domain names. Soon, you’ll be able to buy the rights to any suffix you like, if you can afford the $185,000 price. Right now, web addresses end with .com, or .org, or twenty other suffixes. Domain names can also end with a country code. Did you know that bit.ly is using the country code for Libya? That catchy .tv suffix is actually the country code for the islands of Tuvalu, located about halfway between Hawaii and Australia. They got a lot of money to broker their suffix through a California company and they continue to get royalties. Under the plan just approved by ICANN, groups can apply for their own suffix. You can imagine the attractiveness of web addresses that end with a brand name. Easy to remember addresses like coupons.coke or travel.chicago or vote.idol. The application process begins early next year and will open the Internet to a slew of catchy and creative names. More on the story here. Start the process to get your own top-level domain from the Internet Corporation of Assigned Names and Numbers (ICANN).